The Value of Alternative Advertising
(April 21, 2007)
The rising costs of advertising services can indeed be a burden for most business establishments. A brief TV spot even on the least popular local network can cost a fortune. Having your business name scribbled across a billboard can be just as equally expensive. It doesn’t take long to realize that most forms of popular advertising would not have a justifiable IRR for small or medium sized establishments that are perhaps in even greater need of exposure. This is where alternative advertising comes very valuable.
One form of alternative advertising that can be just as effective would be the use of promotional products such as pens, mugs, and calculators. Engraved metal pens bearing company names and logos have grown more popular than ever. Considering the cost of traditional media, it definitely makes sense to invest on corporate giveaways that would only constitute a fraction of your usual advertising budget but can provide a comparable amount of reach or CPI.
What makes desk items such as imprinted plastic pens and custom memo holders is the amount of time that potential customers actually use these items. Frequency and duration are important factors in developing name recall and establishing a brand name.
Another attractive feature of corporate promotional products is the fact that they are “free”. The ease of distributing free promotional materials can definitely reinforce a company’s advertising campaign.
While budget cuts and declining profit might prompt an establishment to adopt less expensive forms of advertising, this should not necessarily translate to mediocre brand exposure. On second thought, such situations might even open the doors to unexplored but effective forms of advertising.
For more information on wholesale promotional products such as imprinted pens, personalized mugs, and calculators, please visit http://www.levelgifts.com.
Holiday shopping is seldom easy. Whether you’re just hopping around department stores or just surfing the net, the limitless choices made available by advertisers can actually be more of a detriment for someone who is in a real hurry. This can be quite problematic if you’re on a budget and have such a long shopping list. Time constraints do not really provide you the benefit of thoroughly comparing every item in each store in an effort to find yourself the best bargain. One who has been shopping for hours can quite easily succumb to the pressure and end up buying gifts beyond a planned budget.
If you’re caught in this very familiar predicament, all is not lost. When shopping for holiday gifts it sometimes makes more sense to look for items that are simple yet meaningful. While a sophisticated electronic gadget could surely get a friend excited, simple inexpensive gifts like personalized mugs or engraved pens may just elicit the same amount of appreciation.
Nothing is perhaps more appropriate than a gift that actually captures the holiday spirit. As holidays bring sentimental moments, you’d want to give something you would be remembered for. Embroidered pillows and blankets would be good choices. Collectibles like cd’s and personalized caps should also do the trick. Listed below are some gift items worth considering:
- shirt of a home team
- cross stitching kit
- bottle of a local wine
- personalized notepad
- photo album
- memo holders
- tool kits
- carpentry kits
- versatile pocket knife
While you’ll surely be showered with praises by giving a fancy cellphone or notebook, it sometimes makes more sense to go for something more practical yet thoughtful. You don’t really have to dent your budget to please a friend. People tend to get appreciated more for the amount of effort they’ve exerted in looking for that meaningful gift that touches the heart. Whether it’s Christmas, Thanksgiving, or a major school reunion, there’s really no reason to panic. All it takes is just a little imagination and a touch of creativity.
For more information on unique gifts and specialty items, please visit http://www.levelgifts.com.